Effective Email Marketing
| Email is still the most effective
one-to-one marketing channel, despite the explosion
of spam that afflicts the internet.
But spam certainly does make the professional
marketer's task more challenging. You now have to find
your way through the minefield of spam filters to the
recipient's inbox, and then for your subject line to get
attention and your email opened, before you can get your message across. |
But we can help by taking on the challenge for
you, as a turnkey project working with your prepared sales
message, or provide you with help and tools to do it yourself,
or stages in between.
To do it yourself, consider these notes which are extracted from Dr Wilson's
'Email
Marketing Handbook'.
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Email marketing - building your list
Make sure you collect every visitor's email address
(ethically) by:
- offering a compelling reason
- providing a sign-up form on every web page
- using a pop-up box
- asking for minimal information
- not requiring site registration
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- Email marketing - Newsletter techniques
- Use free third party content
- do it regularly
- keep the list clean
- archive back issues
- automate with an autoresponder
- Email marketing - To HTML or not?
- Avoid spam signatures
- Allow users to choose
- Email marketing - Running your campaign
- Define objective
- Define target recipients
- Develop the email creative
- Prepare and test
- Design and test your landing page
- Send out the email sequence
- Track results
- Email marketing - Tracking your results
- Automate the tracking
- Review results
- Make campaign adjustments
- Email marketing - Deliverability issues
- Ensure mailing centre is not blacklisted
- Circumvent spam filters
For the more detail on doing it yourself, we recommend
that you
purchase this excellent eBook . But why not let us manage the
process for you? |
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